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Sunday, April 10 • 10:40am - 12:00pm
Reaching out to real people: Tools to humanize stories

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Dry statistics, faceless studies and policy talking heads can make for dull stories. But you can use online resources to build up your sources – including patients, caregivers and communities – that can help make your stories come alive for your audiences. Come away with tips on doing your homework before your interviews, using online advocacy to find sources, and leaving with ready-to-use tools that will help you connect with real people with the stories you are trying to tell.
Speakers
MA

Marshall Allen

Marshall Allen is a reporter for ProPublica. He helped create the news organization’s Surgeon Scorecard, which calculated and published the complication rates of about 17,000 surgeons, allowing patients to choose the safest places to go for common operations. Allen enjoys using... Read More →
JN

John Novack

John Novack is director of communications for Inspire, a company that builds and manages online support communities for about 750,000 patients and caregivers. Novack has a background in newspaper reporting and health care trade publishing and communications. He served on AHCJ’s... Read More →

Sunday April 10, 2016 10:40am - 12:00pm EDT
Rolling Stones